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CARPET WORLD SAN ANTONIO EVOLVES TO CW FLOORS®
Change in leadership transforms a 40-year-old carpet
company into a modern flooring institution.

San Antonio—May, 2011-What began as a single store, small family business more than four decades ago is now one of San Antonio’s largest flooring companies. CW Floors®, formerly known as Rugs N’ Remnants and later Carpet World, now has 40 full-time employees, 150 contract workers and four locations totaling 87,000 square feet of retail space. Three full-service locations in San Antonio and one outlet center within San Antonio and New Braunfels, Texas. To date, the locally-owned company has sold more than 61 million square feet of flooring.

The Feik family of businesses, headed by John W. Feik, acquired the company in 2006 and Feik’s son-in-law, Jeff de Rojas, was tasked to create a strategy for its future. De Rojas was named president and chief operating officer in 2007 and immediately set his sights on expanding the privately-held company’s product offerings by adding a more diverse mix of high quality flooring options – as well as a selection of window coverings and countertops. At the same time, he developed a new long-range vision for the company that would embrace the changing realities of the retail flooring market.  He also revamped the existing company stores, built two new ones, created its first commercial sales division, and diversified and strengthened the workforce.  Since the acquisition, the family has invested an additional $3 million in the company’s future.
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